In any profession, in order to succeed, you need to learn and understand the trade. The book focuses on understanding how to gain thorough knowledge of the trade, better understanding of the task and sell your way to success.
Anyone selling a product, service or even an idea is a salesperson. The focus of the book is on principles and not tactics of trade. Tactics can be manipulative but principles are based on the foundation of integrity.
The book is written in very simple English which makes it easy to read and understand. The author’s references to real life experiences makes the readers relate to the situation better. At times the references do feel too long but all in all a very useful hand book to sell your way to success!