There are broadly three aspects of communication during a crisis:
1. Preparedness towards the crisis.
2. Management of the crisis.
3. Recovery from the crisis.
Five ways to go about effective crisis management:
- Identify the crisis.
- Identify the approach to manage the crisis.
- Share the brand’s view/holding statements with the media.
- Coordinate meetings with media/journalists to share your brand’s opinion.
- Maintain transparency in your communication during the crisis.
Always keep in mind – Every crisis is an opportunity!