There are broadly three aspects of communication during a crisis:

1. Preparedness towards the crisis.

2. Management of the crisis.

3. Recovery from the crisis.

Five ways to go about effective crisis management:

  1. Identify the crisis.
  2. Identify the approach to manage the crisis.
  3. Share the brand’s view/holding statements with the media.
  4. Coordinate meetings with media/journalists to share your brand’s opinion.
  5. Maintain transparency in your communication during the crisis.

Always keep in mind – Every crisis is an opportunity!


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