Public Relations, begins with psychology. A part of PR is about building and maintaining Reputation. Reputation in simple terms can be described as my perception in your consciousness.
For perception to be established, start with awareness.
Ensure the client always stays alive even when the organization’s ability to grow stops.
Effectively assess ROI and ROO.
Always be perennially prepared.
Share stories contextually and occasionally.
Analytically correlate conversations to client space.
Be energized to share them always.